7 BLOGGING TIPS TO INCREASE YOUR MARKETABILITY THRU THE POWER OF EDUCATION - BASED MARKETING ONLINE

You will hear all of the online
"experts" tell you that you must
have a blog. You also need to
post on others' blogs and I am
sharing 7 sure fire tips on doing
that for the ultimate success!
Education or value-based
marketing is an important tool
to attracting new customers to
your business. Blogging is an
excellent tool for sharing that
knowledge with potential
customers. Therefore, having
your own blog or blog posting
and commenting on others blogs
is a smart marketing strategy,
as long as you implement these
tactics.
These tips will get you started
increasing your education-based
marketing online.
When posting your own Blog
remember these tips:
#1. Blog regularly. Daily is the
optimum goal. At least three
times a week is better than only
one day a week. Blog visibility
increases with regular posting so
this is critically important!.
#2. Keep your posts short, yet
powerful. People, especially busy
ones, like short, value-based
information that makes them
want more. This tip also helps
with the first point because if
they are shorter it is easier for
you to write and post regularly.
#3. Pose a powerful question at
the end of your blog. Your goal
is to get people to comment on
what you have written.
Comments are a good thing
because they increase your
visibility and web traffic. A
question tempts them to
comment.
#4. Make comments open. Too
often people "screen" comments
by having to approve them. First
this is a HUGE time eater as you
create yourself more work!
Secondly, don't be afraid of
somebody who disagrees with
you. That's a good thing, not a
bad thing and you can actually
use it to your marketing
advantage.
When reading other blogs:
#5. Read blogs where you can
offer your own feedback and
value. One of the most powerful
ways for clients to find you is
through this type of message.
Once, I got a client who said, "I
was so appreciative of your
comment on XYZ blog. After
visiting your site I'd love to work
with you."
#6. If you read it, comment on it.
Not only is it great to read
blogs, you can also actually
double your value by
commenting! And commenting
brings business to you.
#7. When you comment, always
close with your complete name
and web address. This is the
most common mistake I see made
on blogging. How can they find
you if you do not make sure
they can? I always end with my
full name, and web address and
my tag line.
Blogging becomes a powerful way
to provide education-based
marketing to potential
customers, which increases your
opportunity for business. It will
also increase the opportunity for
people to "find" you when they
search! Establish your expertise
through blogging, and watch
your marketability soar!
I hope these tips will help you
with both writing your own blog
and commenting on others. What
do you think of these tips? Do
you have others to offer? I
would love to see your
comments.
Ann is a international speaker,
coach and consultant teaching
Empowerment (getting the life
you desire), Leadership (knowing
your personal power) and
Ownership (taking responsibility
for what you want). In October
2008 Ann created the Social
Networking Coaching Club, a
forum where you get
personalized support to learn
how to stand out among the
chatter online and sell more
without being a slimy pushy
salesperson!